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Moon rise over mountains in Montana
couple stand at taft point overlook as they watch the sunset
Couple holding and kissing each other under waterfall

The Journal

Bohemian Elopement in the Adirondack Mountains

August 14, 2020

A-Frame Cabin Elopement in the Adirondacks

August 14, 2020

Taughannock Falls Engagement Session

August 14, 2020

Mendon Ponds Park Engagement Session

August 13, 2020

Las Vegas Adventurous Couple Session

June 27, 2020
waterfall elopement at taughannock falls state park in ithaca upstate ny

Waterfall Elopement at Taughannock Falls

June 27, 2020
Kester Homestead Intimate Wedding Alyssa Vanzo Photography

Micro-Wedding at The Kester Homestead

June 27, 2020
an adventurous couples session at a hidden waterfall in ithaca of upstate new york

Ithaca Waterfall Couples Session

June 16, 2020
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Together, let’s create something meaningful

> Discover What I Offer
Since the inception of my photography business, I Since the inception of my photography business, I have spent countless hours and dollars researching how to better convey my brand message and sell myself. I've invested thousands in branding consulting, web designers, and marketing education, all the end up at the same place I started before emptying my wallet 😫  "What am I doing wrong?! Why aren't I receiving enough inquiries that really excite me + resonate with my brands purpose?!"  All of my failures came down to one thing: ⭐MY BRAND MESSAGE⭐  It didn't matter how much I spent on making things LOOK pretty... I was missing out on opportunities for growth + fulfillment because my website wasn't speaking to the right people.  Then it dawned on me... so many other wedding photographers must be in the same boat... receiving inquiry after inquiry for projects that don't speak to the soul of their business, or being ghosted my prospects that DO excite them.  I searched high + low for resources to help me write my brand message in a way that was unqie AND impactful, but just couldn't find anything worth my time or money. So, I decided to create my own!🥰  I bought and read business books, listened to hundreds of hours of podcasts, and invested in copy writing consulting to learn how to write persuasivly... hundreds of hours in time + energy so you didn't have to!  Wedding photographer: the Copy Guide is available TOMORROW 1/26 at 11a EST. Sooo mark your calendars, and be ready to love what you do again!!💞
I don't normally post on Sundays, but when I do... I don't normally post on Sundays, but when I do... its because these two got FREAKIN engaged this weekend!!!🥰  Congrats you two!!! Enjoy these beautiful days!!
This us definitely not what life will be looking l This us definitely not what life will be looking like for me this weekend as I prep for the BIG LAUNCH next week 😬  After nearly 6 months, I'm finally getting my Copy Guide out to you all, and man it feels good not to sit on it anymore.  Writing is something that has always come fairly easy to me, but man - when it came to writing about my business and why it exists, my mind drew a blank 🤔 I've always known how important writing is for sales and understood that changing even just a few words on my website could completely transform the trajectory of my business, but...  What could I possibly write to convince others I was the best person to solve their problem?? How can I fine tune things to start attracting projects I felt excited about, and that resonated with my business' purpose?  So I got to work... I read a stack of business books, spent HOURS online doing research, and asked the right people a ton of questions - then put all of my work into practice to make sure it worked. The process was grueling + time consuming, but today I can actually say with confidence that my business EXCITES me again. I'm booking with clients who are my wave length + projects that I connect with.  But let's be honest... a lot of us just don't have the time or energy to do all of this research, and we certainly don't have the funds to hire a professional to do our copy for us...  So, instead of keeping all I learned to myself - I write it all down in a neat and tidy guide to share with other photographers feeling the same struggle I felt not too long ago. Structuring your copy, ways to increase website retention, optimizing for SEO, tips for standing out from everyone else... its all there 🤗  The Copy Guide launches this Tuesday, January 26. So be sure to turn on my post notifications + keep your eyes out for all the goodness♡
Hey couples: DID YOU KNOW your photos aren't meant Hey couples: DID YOU KNOW your photos aren't meant to live on a screen?  You may be asking, “if print is so great, why are all of these photographers excluding it from their packages?” Honestly, it's 100% a money thing - for both you + them 😔  Professional quality prints + albums cost $$$, there’s no denying that. In fact, I think when it comes to professional albums, couples want one but get caught up in sticker shock. They see the price of what it takes to craft something that will stand the test of time + think to themselves, “I can do this myself for so much less!”  But, honestly - will you? Once the budget is spent and the wedding is over, are you really going to spend the time designing your own album? Pro tip: this process can take MONTHS if you do it yourself  Most couples think they’ll save $ and make their own, then years go by + they never get to it. Or if they do, they receive the DIY version and feel less than impressed. Or worse, a few years pass + pages are falling out or colors have changed. Personally, I don’t know anyone that regrets their professional quality album.  You’ve already spent thousands on your wedding, then probably 1000’s more on your photos. After all that, why wouldn’t you invest just a little more to ensure the preservation of your most cherished memories? Don’t those memories deserve more than “the cloud” forever?   Going into 2021, I made it a goal of mine to start offering album design + educating all of my couples on the importance of print. When working with me, the curation of your album is a collaborative process. Together, we chose the images, cover materials + other personalizations to best fit YOU.   Because I believe so strongly in print, I decided to add an 8x8, 10-spread album to EVERY wedding + elopement package booked in January!  This means - for all the engaged couples out there - there are only TEN more days to book your intimate wedding or elopement and receive this complimentary gift with your chosen photography package 🙂 This is a $600+ value that I’m gifting you because I believe that strongly in the POWER OF PRINT.  So jump fast - the next 10 days will go by quick🤗
If you're a photographer reading this right now, If you're a photographer reading this right now,  my guess is that you fall into at least one of the following categories:  1️⃣ You aren't getting enough inquiries, or they aren't converting, leaving gaps in your calendar and bank account.
2️⃣ The inquiries that are coming in are not for the type of work you really want to do.
3️⃣ You have tons of leads and are converting well, but none of it excites you, leaving you feeling burned out and uninspired.  I get it... I've been in all three situations and they all equally suck. As self-employed creative entrepreneurs, the dream is to fill our calendars (and bank accounts) with work that inspires us, that FUELS + FULFILLS.  As a result of this "dream," we spend so much time and $$ on the "perfect" pricing guides and website templates, or even the ever dreaded Facebook ads. But after it all... most of us still feel that disconnect😒  The truth is, even the most talented photographers with the most beautiful branding are going to struggle until they implement one of the most important aspects of business: COPY  The words you use throughout your branding ALONE have the power to transcend your brand. Don't believe me? Since hiring a copywriter to audit my website, the quality of my inquiries have completely transformed. I can look at my calendar ahead and say with complete honesty that I am EXCITED by Every👏Single👏Project👏  I know - hiring a copywriter can be expensive, and a lot of photographers just don't have the expenses right now to outsource.  BUT lucky for you... I have an amazing (and super affordable) solution for you available next week!!! So be sure to follow my stories and posts over the next few days where I'll drop more information on whats included in the guide + where and when you can get your hands on it 🤗  PS the first image was taken at @sambufalo 's creative retreat last summer, and the amazing vendors are tagged on image!
Last week, I booked an intimate wedding with an in Last week, I booked an intimate wedding with an incredible couple who opted to cancel their big, stressful wedding in lieu of a smaller and more personal celebration. Now don’t get me wrong, their previously booked venue was stunning, and honestly sounded pretty amazing - but between COVID upsetting the planning process and configuring logistics around a huge event, soon they felt completely disconnected with all of it.  Disconnected with your wedding... something that happens far too often, and something I don’t think people talk enough about. Once you strip back a wedding to its core, you realize it’s really not about the details…  Weddings - no matter their size - are about CONNECTION. It’s really that simple.And for this particular couple, that’s exactly what they felt was missing from their big wedding plans. As soon as they let go of expectations + started embracing their priorities, it became so clear that an intimate, backyard wedding was the only way that getting married felt meaningful.  In my humble opinion, backyard weddings are one of the coziest, memorable, and beautiful ways to get married. You could invite three guests, 30 or 300, but something about hosting the celebration in your own (or a friend’s) backyard makes a wedding feel so much more raw and personal. Homemade food, beer on tap, yard games, and way too many bistro lights… a backyard wedding just might be the link you’ve been missing.  Styled Shoot Vendors: 
Host @kaseywinderphoto 
Rentals @prettylittlevintageco 
Florals @kelseawinchell 
Venue @evergreen_cabins 
Cake @thecakeshop_cny 
Models @scottmisar @samanthamisar 
Gown @lovelybriderochester @ruedeseinebridal

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